Exchange giant Binance has partnered with artist The Weekend for the first-ever crypto powered world tour.
June 2, 2022, Binance announced that they would be the official sponsor of The Weekend’s “After Hours Til Dawn” tour, marking the first global concert tour to integrate Web 3.0 technology to create an enhanced fan experience.
Collaborating with HXHOUSE, a think-center and community incubator for creative entrepreneurs, an exclusive NFT collection for The Weekend’s tour, along with co-branded tour merchandise will be available. Concert goers' virtual ticket stubs will provide fans with access to commemorative NFTs which will provide a unique fan experience.
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The Weekend had this to say about the event:
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge. It made perfect sense to work together and I can't wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
Binance Co-Founder Yi He echoed the sentiment stating:
“We are excited to be an exclusive crypto partner of The Weeknd's tour, giving fans and people the ability to interact with crypto in a new avenue. Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
The Weekend is a United Nations World Food Programme Global Goodwill Ambassador. The artist launched the XO Humanitarian Fund earlier this year to help support the WFP’s mission to provide life-saving operations around the world.
To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, while additionally working with The Weekend to create a specially designed NFT collection, with five percent of the proceeds being donated to the fund.
